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About Bratz

Bratz is an American line of fashion dolls and related merchandise manufactured by MGA Entertainment. Four original 10" dolls were released in 2001 - Cloe, Jade, Sasha, and Yasmin. They are portrayed as teenagers distinguished by large heads and skinny bodies, almond-shaped eyes adorned with eyeshadow, and lush, glossy lips. Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz and Bratz Babyz, as well as media featuring the Bratz characters, including a movie, tv series, music albums and video games. In 2005, global sales were two billion dollars and by 2006 Bratz had about forty percent of the fashion-doll market. Bratz have provoked controversy in several areas. Criticism has been leveled at the labor conditions under which the dolls are manufactured in China, and the American Psychological Association has expressed concern about the sexualization of the dolls' clothing and its effect on children. Since 2005 MGA Entertainment has been involved in a lengthy legal dispute with Mattel over the rights to the Bratz design.

Meet the Girls with the Passion 4 Fashion!

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Official Website

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The Official Bratz website contains bios of the characters, games, videos, etc.

Bratz premiered a new Bratz web series called Bratz Rock on October 15 on Youtube.

Genie Magic

Rock Angelz Dolls

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The four original dolls already have various spins, types and variations like the Lil’ Bratz, Bratz Boyz, Bratz Kidz, Bratz Babyz, Itsy Bitsy Bratz, Bratz Lil’ Angelz, Be-Bratz and Bratz Petz as well as films, music albums, and interactive DVDs.

Bratz had a computer-animated television series, based on the line of dolls. It was produced by Mike Young Productions and MGA Entertainment, and premiered on the FOX, 4Kids TV and on Channel 5, it became an instant hit, with higher ratings going to CITV's broadcast.

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The Bratz Pack

Did you know....?

  • …....that there has been 559 Bratz dolls made.
  • …....that in Bratz's first five years, 125 million dolls were sold worldwide.
  • …....that when Bratz was first released in 2001 sales weren't successful.
  • …....that in 2005, global sales of Bratz and Bratz products reached two billion dollars.
  • …....that the first two Bratz Boyz were released in 2002.

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